It used to be that we were only as good as our last event. However, in this age of social media and internet marketing, millennials trust the reviews of total strangers more than anything else.
It amazes me that wedding vendors pay good marketing money to advertise online with major wedding portals and don’t bother to update text or images, much less have reviews.
Look at sites like Perfect Wedding Guide, the knot or Wedding Wire, and there are vendors with high positioned listings; and two or three reviews, maybe. And in many cases the reviews are outdated.
You’ve probably heard the quote “if you don’t ask, the answer is ALWAYS no.” This could not be more true with wedding reviews.
Couples come down from the wedding planning high, they head off on their honeymoon, they go back to work, school, buy a house, have kids and life after the wedding moves on. If you are a photographer or wedding filmmaker, you stand the best chance of keeping in touch for the first six months.
It’s even worse when the bride changes her name and eventually email!
Unfortunately, in the case of busy couples, asking might not be enough. You have to make it as easy as possible.
I highly recommend drafting an email template. Leave space to personalize the message to the couple and for heaven sake address them by name and something personal about working with them.
Tell them about the importance of online reviews and touch on the fact that they probably weighed those reviews when they were looking for vendors too.
And then, GIVE THEM LINKS TO THE SITES WHERE YOU WANT REVIEWS!
Make it is as foolproof as possible – even go as far as to tell them it is OK to cut and paste the same review in multiple locations!
It is truly that easy. Have it drafted to send to the couple (yes, both is OK) right after the wedding. You would be absolutely amazed at the number of gushing reviews I have received while the couple was having breakfast the day after their wedding, sitting in an airport or even flying to their honeymoon.
All of the fantastic details of their day are fresh in their mind! Obviously only send it to a couple who you know for sure where happy.
And, it is OK to do a quick follow up about two weeks after the wedding if they have not responded.
It’s really that easy! And so worth the investment in time.
- Mark Kingsdorf is the owner of Wedding Ghost, a ghost blogging and content creation company working exclusively with wedding and event professionals.
- He is one of 65 Master Wedding Planners in the world, a Certified Same Sex Wedding Specialist, was the founder of Philadelphia based “The Queen of Hearts Wedding Consultants”, Wish Upon A Wedding Philadelphia and has been a contributor to Emily Post Institute, major wedding magazines and websites as well as many wedding an event industry conferences.