Wedding Network Podcast - Episode #1
We all know how effective blogging can be for your business. Organic traffic, content to share, and authority in your industry, however, while we know it’s needed, finding the time can be challenging if it’s not planned for.
A great example of your blog working for you years later — let me introduce you to Mark Kingsdorf. As a Master Wedding Planner, Mark was the founder of ‘The Queen of Hearts Wedding Consultants” in Philadelphia, PA.
Getting started, there was little of a marketing budget and Mark was tech-savvy enough to see the value of starting a blog. With his attention to some SEO details (listen in to learn his tricks!), that blog is still pulling page 1 & 2 on Google Search Results even after having moved on.
About Mark Kingsdorf
Mark Kingsdorf, is the owner/operator of The Wedding Ghost Blogger; a blogging company working exclusively with wedding, event and hospitality professionals across the country.
In addition to being one of 65 Master Wedding Planners in the world, Mark is also a Certified Same-Sex Wedding Specialist and has worked in the catering, wedding, and events industry in various aspects for over 30 years.
Mark’s planning advice has been featured in Philadelphia Wedding Magazine, where he was a featured contributor, as well as The New York Times, Wall Street Journal, Martha Stewart Weddings, Brides Magazine, The Knot, New Jersey Bride and Real Simple Magazine.
He has also been featured On Fox Good Day, CN8 Money Matters Today, CN8 Your Morning, KYW News Radio, NBC 10!, HGTV’s Ultimate Wedding Guide and the Style Network’s “Whose Wedding Is It Anyway”.
The Wedding Ghost Blogger Podcast Episode
In this first episode of The Wedding Network Podcast, we focus on blogging. From actionable steps, a listener can take to how Mark works with clients as a ghost blogger.
Mark has a vast background in the wedding and events industry. His depth of knowledge translates into his understanding of weddings from multiple perspectives.
Having Mark as your ghostwriter involves Mark getting to know you and your company. This helps him to write in your voice and with an eye for details, select photos that showcase your business.
Having Mark in your back pocket writing away would be great! And we know there are folks who either need to learn or want to learn and in which case we have some tips! Here are 2 of 6 actionable tips Mark covered in the podcast you can look to implement today!
Turn off the date function on your blog. If you are writing content that will be relevant about your business for the coming year or more, it can remain a great reference to link to and folks don’t have to know what date it was published.
Blog tags — they are great but don’t display them on your site. By displaying them, you are giving great information to your competition about what keywords you researched or are focusing on.
After this episode, you’ll be more apt to jump back into blogging armed with some new information and tips to keep you on track.
Looking for more? Looking to have Mark help out? You can find out more
The Wedding Ghost Blogger
Mark’s Personal Blog