Please welcome Guest Blogger, Mark Kingsdorf of Wedding Ghost!
Living Life in the Shadows
Do you feel like your business is living in the shadows this engagement season?
You have a beautiful website and are on all of the ‘right’ wedding portals; but you don’t seem to be getting much traffic on your site and your phones aren’t ringing.
Most wedding professionals have someone build them a pretty website that tells couples about their business, maybe a little about their pricing and packages and I’m sure has lots of images of their work. Unfortunately, the text rarely changes. Most of it isn’t written to sell your company, establish you as an expert, engage couples or to push your Search Engine Optimization.
My first suggestion, is to starting looking at your blog if you have one. Blogs are a huge tool for wedding professionals.
A blog is the opportunity to publish regular content and blogging once a week is optimal.This gives new, fresh content for search engines to catalogue, it tells prospective clients about you and your team, shows them the products you offer and sets you up for success to brand yourself as an expert in your field.
A blog should be conversational, it should ask questions and drive people to engage with you to find out more; just like if you were having a conversation on the phone or in person.
Unfortunately, a lot of wedding pros spend a lot of time blogging and don’t do it right. They’re not capitalizing on expanding their brand, using text and renaming images that will broaden the search terms for them to be found and get them on page one of major search engines.
Are you using enough text? Does the text pull search engines to your business? Are you sharing about you and your team to cultivate relationships with prospective clients with similar interest and who feel like they know you? Are you offering tips and trends with readers to establish yourself as an expert? Do your blogs and titles have content that media in your industry will pick up and quote?
For too many professionals, it’s about time, there just aren’t enough hours in the day to write text, choose appropriate wording, rename images and upload everything…
Many wedding pros are turning to freelance writers; unfortunately, a lot of these writers have no experience in weddings or events and the text might be pretty and fluffy but does it sell you as a business and have content rich in terms to optimize your work for search engines.
Finding the right blogger who knows your world, can write with your ‘voice’ and drive your content to search engines is a huge part of finding the right team.
Just like many wedding businesses hire a web designer, graphic designer and accountant; taking one more project off your list to allow you to do what you do best and give you back the gift of time is a huge value.
- -Mark Kingsdorf is the owner of St Petersburg, Florida based Wedding Ghost, a ghost blogging company working exclusively with wedding professionals. He is one of 65 Master Wedding Planners in the world; was the founder of Philadelphia based “The Queen of Hearts Wedding Consultants”; Wish Upon A Wedding Philadelphia and has been a contributor to the Emily Post Institute; major wedding magazines and websites as well as many wedding and event industry conferences.